Austriamicrosystems: China's active noise reduction application market will develop rapidly at an annual growth rate of 20%

21ic News Austriamicrosystems believes that China's active noise reduction application market will develop rapidly with a growth rate of more than 20% next year. Consumers' increasingly high requirements for mobile communication and multimedia applications have led to increasingly fierce competition in electronic products, and sound quality experience has gradually become an important factor in product competitiveness, which has also prompted the rapid growth of active noise reduction technology applications. Austriamicrosystems joins hands with Shijian to support the continuous development of active noise reduction technology applications with first-class technology and solid local resources.

Active noise reduction technology is mainly used in high-performance headphones. Whether in a crowd, a bus or an airplane, the technology utilizes analog processing to filter out as much ambient noise as possible while providing users with a high-fidelity listening experience. austriamicrosystems has a leading position in active noise cancellation technology, offering a small, lightweight solution that combines superior sound quality and longer battery life than solutions from competing brands. Austriamicrosystems' solution uses Receive Path Active Noise Cancellation to improve sound quality. The scheme includes feed-forward, feedback, and hybrid topologies applicable to single-ended stereo and mono BTL. For more information on the latest Active Noise Cancellation solutions, please click www.ams.com/eng/ANC

Although active noise reduction technology has been relatively mature in some countries, it is still in the development stage in China. As consumers become more affluent and demand higher quality of life, active noise cancellation technology for a superior sound quality experience will develop rapidly.

Zhang Jianchen, general manager of Austriamicrosystems China, said: "Austriamicrosystems' first-class active noise reduction solutions and channel partner Shijian's professional local market knowledge can be described as a strong combination. We are very interested in the potential of China's active noise reduction market. We are confident and will work hard to seize the growth opportunities in this market. Our active noise reduction components have been used in many industry-leading global brand products, and we look forward to the rapid development of this market and hope to gain success in this field."

ANC solutions from austriamicrosystems offer original designer manufacturers (ODMS) a number of competitive advantages over solutions from competing brands. In terms of sound quality, austriamicrosystems' active noise cancellation solutions have a high-quality signal chain that ensures excellent sound quality and improves the dynamic range of the listener's voice by reducing unwanted noise. The compact and lightweight austriamicrosystems ANC solutions contain the necessary functions in a 4x4 mm or 5x5 mm QFN package, thus avoiding the use of excessive external components. Significantly longer playback times will be achieved through optimized integration and an analog processing pipeline tailored specifically for ANC. In test comparisons with other solutions based on DSP codecs, austriamicrosystems' ANC solutions typically reduce power consumption by a factor of 2-3. Sound quality, size, weight and battery life have become major considerations for consumers when purchasing headphones.

Developing a solid cooperative relationship with channel partners is an important manifestation of austriamicrosystems' market strategy in China. Engineers from the headquarters of Austriamicrosystems regularly conduct training courses for distributor partners to help improve the design capabilities of the technical staff of SKIN in the field of active noise reduction. Shijian's technical staff can obtain the latest active noise reduction design tools and technologies, and provide local support for the development of active noise reduction products with professional knowledge. In order to shorten the time-to-market of end-customer products, Shijian has specially established an audio test laboratory in its Shenzhen office to test various types of active noise reduction equipment.

Chen Jian, director of the product marketing department of Shijian Company, said: "As a product supplier, austriamicrosystems clearly understands the importance of a strong local partner in meeting the specific needs of the Chinese market. Shijian understands the Chinese market and can provide timely solutions for Chinese customers. and solutions tailored to local needs. Thanks to austriamicrosystems for training our technicians, we have expertise in ANC solutions. This also benefits our customers further, allowing us to provide design advice quickly To customers and help them reduce time to market. In the rapidly growing market for active noise cancellation, I believe this mutually supportive partnership will benefit both companies.”